The real value in a website is the content and branding – the images, text, structure, logo, colors, etc. That’s your IP and you will always own all that no matter what. But do you really need to spend thousands on the technical infrastructure that you barely understand, and that will probably need an upgrade anyway in a couple years? For most small businesses, that can be a big cost. And there’s the price of hosting, maintenance, and ongoing updates. And then there’s the online marketing…etc. Do you hire or train someone in-house to deal with all that – design, content, IT, marketing…that’s a lot of overhead. Or just hand it all over to us for a single monthly cost, since this is what we do best.
