Some businesses think that if they don’t sell products online, they don’t need a website. This couldn’t be farther from the truth. A good website and online marketing strategy is essential to finding customers and improving business. Small and medium sized companies in the building and construction sector benefit greatly from a strong online presence. Without a professional-looking and informative website, your business is likely to lose out to competition.
Website Traffic Converts to New Customers
Even if you’re not selling anything online, drawing traffic to your website translates to higher profits. Today, most people are not using the yellow pages to find businesses anymore. While word of mouth still has some power, many people are doing online searches to find a business they need. You want your business to be in the first page of search engine results when customers search for a construction or building service in their area. If you don’t have a website, you’re missing out on all the customers who are deciding where to go based on an online search. If you have a good website, it’s very easy to convert those searchers into customers for your business.
Get the Most out of Your Business
Simply having a website isn’t enough; you need to make sure that it’s high quality and looks professional. Unless you are experienced in web design yourself, professionals in this area can help you make your website easy to use and look great. It should be easy to read and be presented with a cohesive look, including your business’s logo. You’ll want to make your website informative, so at a minimum you’ll need to include an “About Us” section, an overview of your services, and your hours and contact information. Customers want to be informed about the services they’ll receive before employing you, and your website can easily give them the information they’ll need. It’s also important to be conscious of SEO (search engine optimization) when writing your website copy. This means that you need to maximize your use of terms that prospective customers will use to search for a business. For example, if you own a company in Vancouver that specializes in remodeling, you’ll want to make sure that you include “Vancouver remodelling,” “kitchen remodelling,” and “bathroom remodelling” through the content. We can advise you an SEO strategy to increase traffic to your website.
Some of this stuff is complex, and as technology changes, it’s hard to keep up with trends in web design, technology and user expectations. That’s where we come in. We live and breath this stuff, and we’ve whittled down our service offerings to high-value core services that benefit any company of any size, while keeping the core implementation very affordable.
Browse our site and drop us a line for a no-obligation discussion about how to get into the website and digital marketing game.