Design Style Descriptors Each of the styles had some descriptive words below the name. Which of those (or your own words) can you use to describe your website's style.
Visual Theme & Imagery There are many image-based visual themes we can use, such only actual images of your work / business, stock images of the same type of endeavor, abstract images, illustrations, overlays, etc. Do you have any ideas for a visual theme that you can describe? Or just list a few ideas you like or don't like.
We'll share a folder for specific images later.
Inspiration Add any links to other websites that you like, and try to describe what specifically you like about them. (Try to look past the pictures, and note what you like about the layout, use of colors, fonts and lettering, alignment, spacing, etc.)
Target Audience Describe the demographic you want the website design to appeal to. Businesses or people? Age range? Interests? Income level? Etc.
Primary Brand Color If you have a specific company color, please enter any HEX, RGB, or CMYK values you know. If it's included in an file you've uploaded, please describe. If you only have an idea, please describe it (i.e. "dusty dark blue" etc.)
Other Colors to Use (optional) If you have a secondary, highlight, or background color, please add or describe here.
Font Choice (optional) If you already have a main font(s) you want to use for headings or text copy, please name it here. If it's part of marketing materials uploaded already, mention that here. If you aren't sure but like specific examples you know of, add a link. Otherwise, we can pick some options.
