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Search Engine Optimization
Design Round 1 Questionnaire
Design Round 1 - Branding & Style
Big Picture Websites' design process has three stages:
1/ Brand & Style,
2/ Site Elements, and
3/ Page Design & Layout.
This questionnaire is the first part of Stage 1.
We suggest reading all the questions before starting and if you don't have access to your logo file now, wait until you do before you fill it in.
Your Business Name
Design Style Choice
Open the link below and review the seven general design "styles" presented. Which style seems most in line with how you want your new website to look:
(opens in a new tab)
Don't know / Prefer You Choose
Design Style Descriptors
Each of the styles had some descriptive words below the name. Which of those (or your own words) can you use to describe your website's style.
Visual Theme & Imagery
There are many image-based visual themes we can use, such only actual images of your work / business, stock images of the same type of endeavor, abstract images, illustrations, overlays, etc. Do you have any ideas for a visual theme that you can describe? Or just list a few ideas you like or don't like. We'll share a folder for specific images later.
Add any links to other websites that you like, and try to describe what specifically you like about them. (Try to look past the pictures, and note what you like about the layout, use of colors, fonts and lettering, alignment, spacing, etc.)
Match Other Marketing Material?
Do you have other marketing material you would like the design of the website to align with?
Yes, our brand style is already established and in use
Yes, but we're not tied to it and it's ok for the website to be different
No, or at least nothing that we want to match or emulate
Upload examples of other marketing material you have. (3 files max)
Drop files here or
Accepted file types: jpg, jpeg, png, pdf, doc, docx, ai, indd.
Describe the demographic you want the website design to appeal to. Businesses or people? Age range? Interests? Income level? Etc.
Do you have an establish logo that we will use with no changes or edits?
Yes, our logo is good how it is
Yes, but let's tweak it a bit
No logo yet, or else needs a redesign
Usable Logo File
We'll require either an original .eps or .ai vector-based design file (not an image saved in this format) or else a high resolution .png file with a transparent background. If you don't have this, you'll need to track it down from the person who designed it, or else we will have to re-create it for you. (Opportunity for a refresh, if you've been considering it.)
Yes, we have our logo in that format
No, we only have a .jpeg or a low rez .png
We want to redesign or update the logo
Upload Your Logo
Upload the best / original version of the logo you have.
Drop files here or
Accepted file types: jpg, jpeg, png, ai, eps, gif, svg.
COLORS & FONTS
Primary Brand Color
If you have a specific company color, please enter any HEX, RGB, or CMYK values you know. If it's included in an file you've uploaded, please describe. If you only have an idea, please describe it (i.e. "dusty dark blue" etc.)
Other Colors to Use (optional)
If you have a secondary, highlight, or background color, please add or describe here.
Font Choice (optional)
If you already have a main font(s) you want to use for headings or text copy, please name it here. If it's part of marketing materials uploaded already, mention that here. If you aren't sure but like specific examples you know of, add a link. Otherwise, we can pick some options.
This field is for validation purposes and should be left unchanged.